2008 Yamaha Royal Star Venture on 2040-motos

Moto blog

Yamaha Brazil Introduces Flex Fuel YS250 Fazer BlueFlex

Yamaha unveiled a new version of its YS250 Fazer for the Brazilian market that runs on gasoline, ethanol fuel, or a  mixture of both. The new YS 250 Fazer BlueFlex is Yamaha’s first flex-fuel model, but the manufacturer says it plans to add more BlueFlex models in the future. Brazil is the world’s second largest ethanol fuel producer and the most successful biofuel-based economy.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Yamaha Sponsoring True American Heroes Weekend For Third Consecutive Year

For the third consecutive year, Yamaha Motor Corporation, U.S.A., will be the title sponsor for the Yamaha True American Heroes Weekend, a fundraising event held at Kenny Roberts’ legendary ranch in Modesto, California, to benefit “Welcome Home Heroes” and the Cpl. Michael D. Anderson Jr.