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Moto blog

Yamaha Outlines 2013-2015 Business Plan

Yamaha Motor Co. revealed what it calls its New Medium-term Management Plan, outlining its business strategies for 2013 to 2015, including the introduction of 250 new models worldwide across its various product lines including motorcycles. The three-year plan is an extension of Yamaha‘s plan for 2010-2012 which targets a “V-shaped recovery”.

Yamaha R1 rider lowsides on left-hander

THIS GUY'S lucky he doesn't get flicked over the top, after losing the back end of his Yamaha YZF-R1 on a twisty section of mountain road. He looks pretty miffed at the result; we think he got away lightly. It could have been soooo much worse if the rear tyre had gripped and lobbed the rider over the top.

2024 Yamaha Tracer 9 GT+ Review

Riding 950 miles across three states in two days highlights this Tracer’s capabilities Photography by Joseph Augustin New motorcycle model introductions follow a well-worn path: travel to the event location, eat nice meals, get briefed on the bike of the moment, ride a route designed to highlight the bike’s strengths, take photos/video, eat more good food, return home, and write up a review. After 27 years in this industry, I still get a cheap thrill about throwing a leg over a new motorcycle before it is available to the general public. However, what really gets me going is when I have a chance to log more than just the couple of hundred miles typically covered in an intro and spend some real time on the road with said bike.