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Yamaha Becomes First Official OEM Partner of AIMExpo

Just in time for this weekend’s DealerExpo in Indianapolis, the American International Motorcycle Expo (AIMExpo) announced today that Yamaha Motor Corporation, USA will use the event to introduce its 2014 products to the marketplace. Yamaha is the first official OEM partner of AIMExpo, a landmark step in the continued growth of the event, which is hoping to be a viable rival to DealerExpo as a powersports industry destination. Yamaha’s range of powersports products comprises both the Yamaha and Star motorcycle brands.

Master Of Torque: Motorcycle Anime By Yamaha Final Installment

If you’re into motorcycles, big, puppy dog eyes, dramatic Japanese dialogue with English subtitles, and subliminal Yamaha references then check out Master of Torque, Yamaha’s original anime series. The final installment in the three-part series is set to release tomorrow. Set in Tokyo, Japan in the year 2017, three years before the city’s hosting of the 2020 Olympic Games, the show focuses on the exploits of three young motorcyclists and highlights Yamaha’s FZ-09 and FZ-07.

Pedrosa, Marquez, Bradl Talk About Racing, Motorcycles, And Each Other

In order to use footage from a Dorna-sanctioned MotoGP test session — say, for marketing or promotional reasons — a team must receive approval from Dorna. The process is tedious, and even if permission is granted, there are strict limitations as to what the material may or may not be used for. So when Honda decided to conduct its own private test (which Yamaha also joined), at the Circuit of the Americas, it was free from any and all Dorna mandates.