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Q3 2013 US Motorcycle Sales Results

Motorcycle and scooter sales in the U.S. in 2013 remain consistent with last year’s figures, according to data released by the Motorcycle Industry Council. Several manufacturers blamed poor weather for the poor start this year, and the rebounding sales in the third quarter helped to negate the slow sales from earlier in the year.

Yamaha Names Olivier Pain and Michael Metge to 2015 Dakar Team

Yamaha has retained Olivier Pain and Michael Metge to race for its official factory team in the 2015 Dakar Rally. Pain and Metge will ride a new WR450F Rally currently being developed for the 2015 rally. Both riders raced for the Yamaha team in this year’s rally; Pain finished third overall behind KTM Red Bull team’s Marc Coma and Jordi Viladoms while Metge rode as a support rider for fourth-place finisher Cyril Despres.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.