2009 Yamaha Raider S Cruiser on 2040-motos

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Moto blog

Spies Second at Sepang Test Day Two; Lorenzo Third

Yamaha factory rider Ben Spies led for most to the second day of MotoGP testing at Sepang before settling for the second best lap the time sheets behind defending World Champion Casey Stoner. Spies rode 37 laps and recorded a time of 2:01.052, which stood as the fastest lap in the morning session. That time was surpassed later in the afternoon by Repsol Honda rider Stoner by 0.157 seconds.

Yamaha Produces 35th Anniversary Edition SR400 for Japan

Yamaha is celebrating the 35th anniversary of its SR series with a special edition model in Japan. Produced in limited numbers, the 35th Anniversary Edition Yamaha SR400 offers an exclusive leaf green metallic color, special badging and, in an unusual gesture, a lower price than the base model. The original SR500 was introduced in 1978 as a street-focused version of the Yamaha XT500.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.