2008 Yamaha Raider S on 2040-motos

Moto blog

2015 Yamaha FZ-07 Announced for Canada

Yamaha announced it would import the MT-07 to Canada as the 2015 FZ-07. Until now, the twin-cylinder roadster had only been announced for Europe as the MT-07; there is no word the FZ-07 will be offered in the U.S., but the Canadian announcement is a good sign it may be coming soon. Revealed at EICMA, the FZ-07 slots in under the three-cylinder FZ-09 (known as the MT-09 outside of the North America) with a newly-developed liquid-cooled 689cc parallel-Twin engine.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Frog eBike – the Electric Successor to 1985 Frog FZ750 Concept

San Francisco-based Frog Design released images of a new electric motorcycle concept, just as its influential Yamaha FZ750-based Rana concept gets enshrined at the San Francisco Museum of Modern Art. Frog designer Jin Soek Hwang prepared the Frog eBike concept as an expression of how electric motor technology can influence motorcycle design. In a post on Frog’s blog, the designer says he was inspired in part by Frog’s 1985 FZ750 Rana concept (pictured after the jump).