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Canada Gets Race Blu 2013 Yamaha Fazer8

Back in September, Yamaha revealed a special “Race Blu” livery for a the YZF-R1, YZF-R6 and the YZF-R125 for the European market. Yamaha promoted the new color scheme with Jorge Lorenzo and Ben Spies sporting the colors on their leathers and M1 race bikes at the Misano and Aragon MotoGP rounds. North American consumers were left out, however, getting a Team Yamaha Blue and White version instead for the R1 and R6 (the R125 isn’t offered here either).

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Runaway Bus Crashes Into Russian Yamaha Dealership

In July, we reported an incident in Italy involving a Lamborghini crashing into a BMW dealership and damaging several motorcycles. A similar incident happened last weekend in Russia after a runaway bus plowed into a powersports dealerships that sold Yamaha, Can-Am and Honda products. According to Russian news source 35Media.ru, an off-duty police officer spotted a bus careening down a street in Cherepovets, Russia, on the evening of Aug.