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Cyril Despres Signs with Yamaha

Five-time Dakar Rally winner Cyril Despres has signed on with Yamaha Motor France to race on the Yamaha YZ450F. Despres won the Dakar Rally in 2005, 2007, 2010, 2012 and 2013 with KTM but parted ways with the Austrian manufacturer in March. For 2014, Despres is trading in KTM Orange for Yamaha Blue, riding with support rider and fellow Frenchman Michael Metge.

Day 5 Dakar 2014: Coma Wins Stage, Moves Into Overall Lead

Red Bull KTM factory rider and three-time Dakar winner Marc Coma won stage five today followed by his teammate Jordi Viladoms and KTM supported rider Kuba Przygonski allowing KTM to scoop the top three places. Today´s stage five from Chilecito to Tucuman was characterized by hot temperatures, lots of sand and navigation in dry vegetation. Organizers decided to cancel the second part of the special for safety reasons and also because heavy thunderstorms threatened the area.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.