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Yamaha Reports 2012 Results

Yamaha reported a 5.4% decrease in net sales for 2012 and a 72.2% decrease in profit but the Japanese manufacturer says it is poised for a dramatic recovery as it begins its “New Medium-Term Management Plan” for 2013-2015. Coinciding with the start of its new business plan, Yamaha is adopting a new brand slogan: “Revs your Heart“. The company reported net sales totaling 1,207.7 billion yen (US$13 billion) for the 12 months ended Dec.

AMA Go Ride Together Week Starts Today

As we begin Week 2 of the AMA Go Ride! Month, the American Motorcyclist Association wants us to take a ride (or more than one) with friends, family, and even co-workers! Why?

Yamaha Has A Full Slate Of Activities For This Weekend’s Yamaha SoCal Nationals + Video

For the Yamaha SoCal Nationals at Auto Club Speedway in Fontana, California, the first round of the GEICO Motorcycle Superbike Shootout Presented By Yamaha, the tuning-forks brand has lots of fun activities lined up for fans to participate in tomorrow and Sunday at the Southern California racetrack. Q&A Session With Yamaha Riders And Crew Chiefs On Saturday On Saturday, April 26 from 1:30 to 2:15 PM PST in the Media/Rider Center located in the infield paddock at Auto Club Speedway, Yamaha’s “Fast Four,” Josh Hayes, Cameron Beaubier, Garrett Gerloff, and JD Beach, will participate in a Q&A Session that fans and track day participants can attend absolutely free of charge. Yamaha’s Pro Superbike duo and pair of Pro Sportbike riders will have already completed their morning practice sessions on the 21-turn, 2.36-mile road course at Auto Club Speedway, so the Fast Four will be ready to share insights about their fast lines around the racetrack and answer any other questions you might have.