New 2012 Yamaha Wr250f on 2040-motos

Moto blog

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

2014 AMA Supercross Season Wrap-Up

With the AMA Supercross season now over, the American Motorcyclist Association congratulates the three riders who claimed AMA No. 1 plates during the 2014 AMA Supercross season — Ryan Villopoto, 450SX champion; Justin Bogle, 250SX East champion; and Jason Anderson, 250SX West champion. Ryan Villopoto, from Seattle, Wash., locked up his fourth straight AMA Supercross premier class title in the series’ penultimate round, clinching at MetLife Stadium in East Rutherford, N.J.

Valentino Rossi Works at the Yamaha Offices when not Winning Everything

Yamaha Motor Europe has recently posted up on YouTube a delightful video about their riders.  Their secret for being so good at what they do is that they totally immerse themselves in Yamaha by working at the Yamaha offices. Hilarity ensues. James Toseland works the mail room, while Colin Edwards does security, quoting Eric Cartman from a 10 year-old-South Park episode.  Jorge Lorenzo is washing windows and Valentino Rossi is working the front desk.