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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

2014 AMA Supercross – Indianapolis Results

Ryan Dungey captured his first win of the 2014 AMA Supercross season in a wild main event that saw two of the top title contenders crashing on the starting straight at Indianapolis‘ Lucas Oil Stadium. Smartop MotoConcepts Suzuki rider Mike Alessi took the holeshot for the second race in a row, but the big news was incoming points leader Ryan Villopoto and Ken Roczen going down before the first turn. Roczen trailed Villopoto by nine points going into the Indianapolis round, but the KTM rookie’s hopes of overtaking the reigning champion took a blow when he went down on the straight, knocking Villopoto off in the process.

Yamaha to Export Motorcycles from India to Japan – Yes, You Read That Right

In what may be a first for a Japanese manufacturer, Yamaha will be exporting motorcycles produced in India to its home market. Yamaha is shipping 300 units the YZF-R15 to Japan to test the market’s appetite for the 150cc sport bike. The R15 is manufactured by India Yamaha Motor at its plant in Surajpur, India.