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Yamaha Gets Monster Energy MotoGP Team Sponsorship, Annuls Lorenzo’s RockStar Sponsorship Deal

Yamaha has reportedly signed energy drink maker Monster Energy to sponsor its factory MotoGP team, according to Spanish site MotoCuatro.com. The new sponsorship deal created a bit of a problem however, as Yamaha‘s star rider Jorge Lorenzo recently signed a two-year contact extension to his personal sponsorship deal with RockStar, a rival energy drink maker. To get around this sticky situation, MotoCuatro reports Yamaha will invoke a clause in Lorenzo’s contract allowing the manufacturer to veto and buy out his RockStar contract.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Yamaha R6 to Continue Racing in Supersport Next Generation Category

No R6 replacement for the near future Last month, the International Motorcycling Federation (FIM) provided the first look at the new “ Supersport Next Generation” models that will redefine middleweight racing class. Starting with the 2022 season, the World Supersport class (and their equivalents in various national racing series such as MotoAmerica) will add new models such as the Ducati Panigale V2, MV Agusta F3 800, MV Agusta F3 Superveloce, Triumph Street Triple RS, Suzuki GSX-R750, and the 636cc Kawasaki ZX-6R. The primarily 600cc models that previously represented the class will continue for one more season, before the Supersport Next Generation models take over completely in 2023.