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Moto blog

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Yamaha U.S.A. Partners With Rockstar Energy UPROAR Festival

Yamaha Motor Corporation, U.S.A. is proud to announce Yamaha as the official motorcycle of the Rockstar Energy Uproar Festival. With the high energy vibe that comes from bands such as the headliners Godsmack, the Rockstar Energy Uproar Festival is the perfect partner to highlight the all-new Yamaha FZ-09.

Back in the day, the All Japan 500cc Championship at Tsukuba

This ‘you tube’ gem sent to me recently brought back some funny memories from the scary but incredibly exciting days of 500cc two stroke racing. This particular race was the final round of the All Japan 500cc Championship at Tsukuba Circuit where I enjoyed a head to head battle with national hero Tadahiko Taira. Yamaha’s favourite son at the time, ‘tie wrap’ as we liked to call him, was taller and better looking than most Japanese riders (maybe a war baby?) and went on to win nearly everything in Japan during his career.