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Yamaha Motor USA to Swallow Up Yamaha Canada

Yamaha’s board of directors has voted in transfer all shares of its Canadian subsidiary to its American subsidiary, a move which would give Yamaha Motor U.S.A. responsibility over the entire North American market. The proposed transfer, set to begin in December,  will make Yamaha Motor Canada a subsidiary of its American counterpart.

The Making of Yamaha VMax Hyper Modified by Roland Sands, Marcus Walz and Ludovic Lazareth [Video]

Yamaha Motor Europe asked three of the world’s top builders to work their magic on the company’s flagship power cruiser, the VMax. America’s Roland Sands, Germany’s Marcus Walz and Ludovic Lazareth of France each set to work and create three different interpretations on the Yamaha VMax. These “Hyper Modified” custom Yamaha VMax models were unveiled at Yamaha’s stand at the EICMA show earlier this month, and we placed them at #4 on our Top 10 EICMA Show Bikes You May Have Missed list.

Yamaha Factory MotoGP Team Loses Another Sponsor

Yamaha’s factory MotoGP team has lost a major sponsor for the second year in a row. Malaysian oil and gas company Petronas will not be extending its sponsorship agreement with the Yamaha team, ending a three-year relationship. Last year, the Yamaha team lost the title sponsorship of automobile manufacturer Fiat.