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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Charges Laid Against Suspect for 185 mph Yamaha R1 YouTube Video

Remember that video on YouTube about the rider going 185 mph on a highway in Canada? The video went viral and eventually led to the seizure of a Yamaha R1 and $1,449 (Canadian) in traffic tickets issued to its owner. In April, police in Saanich, British Columbia believed they had enough evidence to seize the R1 and issued tickets to the registered owner for speeding, operating without due care and attention, and operating without insurance.

Michelin Unveils New Tire for Dual Sport Motorcycles

More than half of the new BMW R 1200 GSs that roll off the assembly line in 2013 will be fitted with Michelin’s new big trail tire, the Anakee III. BMW and Michelin worked together to co-develop the dual-sport tire, which is designed to deliver all the safety and off road capability big trail motorcycle users demand. The Anakee III will also be available as a replacement option for other leading dual sport bikes, like the Suzuki V-Strom, Kawasaki KLR, Triumph Tiger and Yamaha Super Tenere.