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Yamaha Reports Q3 2012 Results

Yamaha‘s North American sales were up over the first nine months of 2012, representing the lone bright spot in the company’s third quarter report. North American consumers purchased 51,000 Yamaha motorcycles (including scooters and ATVs), for a 13.3% increase from the 45,000 units sold in the opening nine months of 2011. North American sales translated into 30.7 million yen (US$382 million) in revenue for Yamaha, a 15.0% increase from the first three quarters of 2011.

Yamaha TTX 115i Adventure Scooter Concept Unveiled in Thailand

The trendiest segment in the industry at the moment is the adventure touring motorcycle. Spearheaded by the top-selling BMW R1200GS, the segment has seen a flood of imitators such as the Triumph Tiger Explorer, Yamaha Super Ténéré and the Honda Crosstourer. A recent report from the Motorcycle Industry Council found that scooter sales are also on the rise in the U.S., spurred on by soaring gas prices.

Kenny Roberts Rides 1980 Yamaha YZR500 Around Laguna Seca [Video]

Kenny Roberts is a true icon of motorcycle roadracing, being the first American to win a 500cc world title, then collecting two more before he moved on to team management. “Without Kenny, we might not be here,” said Colin Edwards, former World Superbike champion and current MotoGP rider, in the below video. “He was the godfather that brought us all over to Europe and showed us more or less that it was possible.