2014 Yamaha V-star 250 Cruiser on 2040-motos

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EICMA 2008: First Impressions

I have had a little walk around checking out the preparations for the show. I haven’t seen anything that I haven’t already seen or heard about previously, but here’s a selection from three of the halls. Yamaha are the only manufacturer to use an industrial crane to place some of its bikes up on high rise stands.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Honda and Yamaha Pledge Support to Typhoon Victims in Philippines

Honda and Yamaha each offered aid to the victims of Typhoon Haiyan which struck the Philippines earlier this month. Initial estimates put the death tool at over 10,000 but Philippine President Benigno Aquino says the actual number maybe closer to 2,500. Still, the United Nations says more than 11 million people were affected by the typhoon, with about 673,000 displaced from their homes.