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Yamaha Reports Q3 2012 Results

Yamaha‘s North American sales were up over the first nine months of 2012, representing the lone bright spot in the company’s third quarter report. North American consumers purchased 51,000 Yamaha motorcycles (including scooters and ATVs), for a 13.3% increase from the 45,000 units sold in the opening nine months of 2011. North American sales translated into 30.7 million yen (US$382 million) in revenue for Yamaha, a 15.0% increase from the first three quarters of 2011.

Yamaha Focusing on Developing Model Platforms

Following the success of its MT platform, Yamaha says it will continue to develop new models based on shared platforms, allowing for a choice of multiple models while reducing overall costs. Speaking in a presentation on the company’s business operation, Yamaha Motor President Hiroyuki Yanagi reiterated the strategy of developing multiple models sharing the same engine and frame. Honda has followed a similar strategy with its NC models, seeing the platform evolve to include the CTX700 and NM4.

Rare Racing Motorcycles To Be Displayed At AMA Legends Weekend

A number of rare, one-of-a-kind bikes with ties to the AMA Motorcycle Hall Of Fame‘s newest inductees will be on display at the 2013 AMA Legends Weekend, at the Green Valley Ranch Resort in Las Vegas, Nev., Friday and Saturday, Oct 18-19. Tickets are available to the general public. Jeffrey V.