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Yamaha Reports 2012 Results

Yamaha reported a 5.4% decrease in net sales for 2012 and a 72.2% decrease in profit but the Japanese manufacturer says it is poised for a dramatic recovery as it begins its “New Medium-Term Management Plan” for 2013-2015. Coinciding with the start of its new business plan, Yamaha is adopting a new brand slogan: “Revs your Heart“. The company reported net sales totaling 1,207.7 billion yen (US$13 billion) for the 12 months ended Dec.

Kenny Roberts Joins Inaugural American International Motorcycle Expo

We’ve posted several articles over the past few months about the inaugural American International Motorcycle Expo (AIME) because the motorcycling public is invited to attend what looks like an industry/trade show. And we’re not the only ones excited to check it out. Kenny Roberts, perhaps the best-known American motorcycle racer of all time, has signed on to the AIME show as “American International Motorcycle Champion.” In this role, Roberts will serve as the proverbial face of AIMExpo, joining in the celebration of the inaugural show with the entire powersports marketplace – industry, trade, media and consumers.

Charges Laid Against Suspect for 185 mph Yamaha R1 YouTube Video

Remember that video on YouTube about the rider going 185 mph on a highway in Canada? The video went viral and eventually led to the seizure of a Yamaha R1 and $1,449 (Canadian) in traffic tickets issued to its owner. In April, police in Saanich, British Columbia believed they had enough evidence to seize the R1 and issued tickets to the registered owner for speeding, operating without due care and attention, and operating without insurance.