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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha R1 rider lowsides on left-hander

THIS GUY'S lucky he doesn't get flicked over the top, after losing the back end of his Yamaha YZF-R1 on a twisty section of mountain road. He looks pretty miffed at the result; we think he got away lightly. It could have been soooo much worse if the rear tyre had gripped and lobbed the rider over the top.

2011 AMA Pro National Guard Superbike Champion Josh Hayes

Josh Hayes has won his second consecutive AMA Superbike title, clinching the championship in a tightly contested Race One at the 2011 season finale at New Jersey Motorsports Park. The lead changed hands several times before Hayes emerged with the win, his third of the season. The Monster Energy Graves Yamaha R1 rider was consistent all season, finishing with three wins and 12 podium finishes in 14 races, and finishing fourth in the two times he missed the podium.