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Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Yamaha Motiv – A Car From The Tuning Fork Company

According to reports from the Tokyo Motor Show Yamaha has announced preliminary plans to produce the Motiv, a lightweight, two-seater similar to a Smart car. The Motiv is apparently based on Gordon Murray Design‘s T25 and T27 concept cars and will apparently use Murray’s iStream assembly process. Sources say the vehicle is targeted for the European market and will be available in both electric as well as fossil fuel versions.

Yamaha Building New Factory in India

Yamaha has received approval from the government of India to build a new factory in Chennai in the southern state of Tamil Nadu. Joining an existing factory near New Delhi, the new Chennai plant is expected to increase Yamaha‘s production capabilities in India to 2.8 million units a year by 2018. The new factory will be built on a 109-acre lot in Vallam Vadagal on the outskirts of Chennai.