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Colin Edwards Puts Yamaha Extended Service Agents Through Boot Camp [Video]

We love Colin Edwards. Okay, not like that kind of love, but more the “I want to go on a Man-cation with him” kind of way. The man is flat out funny, a guarantee Grade A quote at press conferences and, as he showed in his unexpected podium finish at this year’s British Grand Prix at Silverstone, he’s still fast.

Yamaha Patents Tricity Variant Design

Yamaha has patented the design for a new variant to its Tricity leaning three-wheeled scooter featuring a broader fairing resembling the TMax. Yamaha has previously announced it would introduce more leaning multi-wheeled vehicles, and this newly patented design may be the next one to go into production. The new design is heavily-based on the original Tricity.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.