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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

AMA Pro SuperBike Heads To Road America For Round 2 Of AMA Pro Road Racing

The 2014 AMA Pro Road Racing season resumes this weekend with the Subway SuperBike Doubleheader at Road America, in Elkhart Lake, Wis., and all eyes will be on 21-year-old AMA Pro SuperBike rookie Cameron Beaubier on the No. 2 Monster Energy Graves Yamaha YZF-R1. Beaubier may be the new kid on the block, but he entered the season opener at Daytona International Speedway with high expectations.

2012 Yamaha YZF-R1 Video Featuring Ben Spies

Yamaha has released a new video of the 2012 YZF-R1 featuring MotoGP racer Ben Spies taking the new bike with Yamaha’s 50th Anniversary limited edition livery to a track day. Spies who won the 2009 World Superbike Championship on a Yamaha R1 so he is obviously very familiar with the sportbike which will now be available with a seven-level traction control system. Spies appears a little bored as the other riders learn the layout of the track and when they get to the track, he calmly waits while they take off around him before dropping the hammer and showing them how it’s done.