2013 Yamaha Yzf-r1 on 2040-motos

Moto blog

Win tickets to Silverstone BSB

MCE Insurance British Superbike Championship competition The MCE Insurance British Superbike Championship title race is hotting up as Silverstone gears up to host the penultimate round of the Showdown this weekend (28/29/30 September) as the leading protagonists prepare to fight it out for the two crucial victories. After a dramatic event at Assen last weekend Josh Brookes stole the lead in the overall standings with just two points separating him and double champion Shane 'Shakey' Byrne. Swan Yamaha’s Tommy Hill had a nightmare start to the Showdown but is determined to fight back this weekend.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha Named Official Motorcycle Of Road America

The economic downturn hit the motorcycle world particularly hard, as many factory-backed road racing efforts closed shop. The decision, while unfortunate, isn’t hard to understand, as racing at the highest levels isn’t cheap, and a factory involvement means added pressure to succeed, which ultimately means spending more money to do so. Through it all, however, Yamaha has remained involved with the sport, fielding factory teams and sponsoring various riding schools and even racetracks.