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Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Yamaha Teams Going Retro For Anaheim 2

In preparation for Anaheim 2, round 3 of the AMA Supercross championship, a few Yamaha teams are embracing the past for team colors. The CycleTrader.com Rock River Yamaha team is going back to Yamaha’s corporate roots with a White and Red themed look that could be found on YZs in the latter half of the 1980s and into the 90s. This color scheme also graced the prototype YZ400F Doug Henry rode into the history books with his win at the 1997 Las Vegas Supercross.

Yamaha WR250 2T 2016

The triple tuning fork brand has made a great gift to all 2-stroke enduro enthusiasts with the introduction of the WR250 2T to the European market, based on the recently launched YZ250X in the US. According to the creators, the new motorcycle has an explosive, cross-country character. This was achieved thanks to the development of a new YPVS power valve, a new cylinder and block head.