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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

My Cadburys Boost YZF 750 comes back to life.

After winning my 3rd BSB title in 1998, as an end of season bonus, Yamaha UK kindly handed over my beloved Cadburys Boost YZF 750. There were three of these ex factory bikes in Rob Mac’s team; one went to me, the big man still has one, and the third was sold for a sum that was never disclosed. I had three cracking years on this special machine battling against team mates Whitham, Walker and Hislop and breaking most lap records along the way. The hard charging Bayliss, Reynolds and Rymer were also thrown into the mix on occasions just to make life even more interesting.

Yamaha Champions Riding School Returns To NJMP

Good news for those saddened to hear the Yamaha Champions Riding School would not return to Miller Motorsports Park in 2014: the school is back, now operating from New Jersey Motorsports Park. The change in venue doesn’t come without a slight change in the instructor lineup. Nick Ienatsch and Ken Hill will still lead the way, joined by Mr. Daytona himself, Scott Russell, but a new addition to the star-studded instructor lineup has also been added: none other than Larry Pegram.