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1999 Yamaha YZF-R1: 165-miles

This is what auctioneers would call an 'investment grade vehicle'. I'd call it a bit of a waste. This 1999 Yamaha YZF-R1 has only covered 165-miles since new, that's an average of 12.6 miles a year..

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha’s “Fast Four” Should Stick To Motorcycles + Video

The Beatles invaded America 50 years ago and took this country by storm. Now, Yamaha is channeling the Fab Four of John, Paul, George, and Ringo with this teaser video of their own “Fast Four” ahead of this weekend’s AMA racing festivities at Daytona International Raceway. With J.D.