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Yamaha Opens New Motorcycle Testing Center

Yamaha has completed construction of a new test course for developing motorcycles for emerging markets in Kikugawa, Japan. The 121-acre Yamaha Motor Kikukawa Test Course features a 1.18-mile circuit and a mix of multi-purpose roads and mountain terrain. It will be used to develop new motorcycles for Latin America and Asia.

Bolt Headlines Returning 2015 Models From Star & Yamaha

With all the excitement focused on the FZ-07′s stateside introduction, let us not forget these equally important models returning to Star’s and Yamaha’s 2015 lineup: the Bolt and Bolt R-Spec, the street-legal WR250R, XT250 and TW200, and the Blu Cru MXers; the 2-stroke YZ85/125/250, and 4-stroke YZ250F/450F. Bolt Like the FZ-09′s success, the Bolt is a smash hit for Star Motorcycles. So good, in fact, Star says the Bolt and Bolt R-Spec have been the best selling metric cruisers in all displacement sizes for the last 12 months ending in April of this year.

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.