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Yamaha Named Strongest Motorcycle Brand of 2012 by Harris Poll

When you think of soft drinks, you picture Coca-Cola. When you think of cell phones, you picture the Apple iPhone. When you think of cookies, you picture Oreos.

Yamaha Names Olivier Pain and Michael Metge to 2015 Dakar Team

Yamaha has retained Olivier Pain and Michael Metge to race for its official factory team in the 2015 Dakar Rally. Pain and Metge will ride a new WR450F Rally currently being developed for the 2015 rally. Both riders raced for the Yamaha team in this year’s rally; Pain finished third overall behind KTM Red Bull team’s Marc Coma and Jordi Viladoms while Metge rode as a support rider for fourth-place finisher Cyril Despres.

Yamaha Star Bolt Café Photos from Tokyo Motor Show

We received some positive feedback on our Google+ page when we first wrote about Yamaha‘s Star Bolt Café prototype, so we thought we’d share some new photos Yamaha released from the Tokyo Motor Show. Yamaha has made it clear the Bolt Café is only a reference model to showcase the customization potential of the Bolt. At its heart remains the Bolt’s 942cc V-Twin engine and double-cradle frame.