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Yamaha Named Official Motorcycle Of Road America

The economic downturn hit the motorcycle world particularly hard, as many factory-backed road racing efforts closed shop. The decision, while unfortunate, isn’t hard to understand, as racing at the highest levels isn’t cheap, and a factory involvement means added pressure to succeed, which ultimately means spending more money to do so. Through it all, however, Yamaha has remained involved with the sport, fielding factory teams and sponsoring various riding schools and even racetracks.

Top Five Global Motorcycle Companies Ranked

- Honda Motor Company Limited - Yamaha Motor Company Limited - Hero MotoCorp Limited - Bajaj Auto Limited - Harley–Davidson Incorporation According to Research And Markets, who bill themselves as “The World’s Largest Market Research Store,” these are the top five companies of the global motorcycle industry, with data collected from 2006 – 2011. The study itself is several chapters deep and must be purchased (you can do so at the link above), but in short, Research And Markets have compiled a study observing the evolving global motorcycle industry, its competitive landscape, and the corporate and marketing strategies adopted by the motorcycle companies as some of the factors to have remarkably impacted the global motorcycle industry dynamics. Developing regions, such as Asia and Latin America, which perceive two-wheelers as a basic mode of transportation, are expected to remain the most promising markets for scooters, light motorcycles, and mopeds.

Yamaha Reports 2013 Sales Results

Yamaha reported a 1.2% decrease in motorcycle sales in 2013 but managed to increase its net sales revenue by 16.2%, thanks in large part to the depreciation of the Japanese yen. According to the company’s 2013 fiscal report, Yamaha sold 6,014,000 motorcycles last year, down slightly from 6,090,000 sold in 2012. The good news however, is most of the sales decrease was limited to Thailand and Vietnam where the economy worsened in 2013, while Yamaha’s sales increased in nearly all other markets.