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Yamaha Champions Riding School Returns To NJMP

Good news for those saddened to hear the Yamaha Champions Riding School would not return to Miller Motorsports Park in 2014: the school is back, now operating from New Jersey Motorsports Park. The change in venue doesn’t come without a slight change in the instructor lineup. Nick Ienatsch and Ken Hill will still lead the way, joined by Mr. Daytona himself, Scott Russell, but a new addition to the star-studded instructor lineup has also been added: none other than Larry Pegram.

Yamaha Reports Q1 2013 Results

Yamaha Motor reported a 3.7% increase in net sales for the first quarter ended March 31, 2013. Net sales from motorcycles increased by 4.6% despite an 8.1% decrease in unit sales. Overall, the company reported a profit of 7.5 billion yen (US$73.3 million) over the quarter, down from the 27.0 billion yen reported last year.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.