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Yamaha XTW250 RYOKU Concept – the SUV Motorcycle

Yamaha is debuting a new heavy-duty utility motorcycle concept at the upcoming Tokyo Motor Show. Described as the “SUV motorcycle”, the Yamaha XTW250 RYOKU was designed to carry heavy loads for both on and off the road. The concept’s name suggests it may share elements of Yamaha’s XT250 and TW200 dual sports.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

The Making of Yamaha VMax Hyper Modified by Roland Sands, Marcus Walz and Ludovic Lazareth [Video]

Yamaha Motor Europe asked three of the world’s top builders to work their magic on the company’s flagship power cruiser, the VMax. America’s Roland Sands, Germany’s Marcus Walz and Ludovic Lazareth of France each set to work and create three different interpretations on the Yamaha VMax. These “Hyper Modified” custom Yamaha VMax models were unveiled at Yamaha’s stand at the EICMA show earlier this month, and we placed them at #4 on our Top 10 EICMA Show Bikes You May Have Missed list.