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Moto blog

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Ben Spies Signs Contract Extension with Yamaha

Yamaha has signed Ben Spies to a one-year contract extension to continue racing on its MotoGP factory team in 2012. The extension comes after Spies, currently seventh in the Championship standings, recorded his first podium finish of the 2011 season, a third place result at Catalunya. Spies earned two other podium finishes in 2010 in his Rookie of the Year winning debut in the class with the Tech 3 satellite team.

Kenny Roberts True American Heroes Benefit – Hang Out with World Champions and Bo Derek!

One of our favorite stories from 2012 was our coverage of the Kenny Roberts American Heroes Benefit Dinner. Hosted by King Kenny at his storied California ranch, it was an incredible opportunity to get close to the three-time world champ and other racing glitterati like Kenny Roberts Jr., Wayne Rainey, Eddie Lawson and renowned dirt-tracker Mert Lawwill. If those names resonate with you, it’s worth reading our story that includes a video and coverage of the Cpl.