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Yamaha to Cut Motorcycle Production in 2009

With mounting inventories coupled with a drop in demand, Yamaha will be cutting its motorcycle production in Japan by 24 percent this year or to about 260,000 total units; one newspaper reported this would be a 40-year low for the manufacture. Yamaha plans to cut production for motorcycles and other products by 30 percent in the Americas, 20 percent in Europe but will maintain production levels in Asia where demand has not dropped off. The company is forecasting its group sales to fall 22 percent with an operating loss of about $300 million.

2024 Yamaha Ténéré 700 First Ride

Small updates keep the T7 fresh, but we're still missing out on the European variants Photos by Yamaha/Joseph Agustin Photo Yamaha’s popular Ténéré 700 “T7” adventure bike returns for 2024, and while it would be easy to say it is “largely unchanged” from the 2023 model, there have been some notable changes made in response to feedback from many North American riders. One wish still unrealized: the U.S. dealers won’t be getting the up-spec World Raid and numerous other versions of the T7 the EU enjoys - at least not this year.

Yamaha Gets Monster Energy MotoGP Team Sponsorship, Annuls Lorenzo’s RockStar Sponsorship Deal

Yamaha has reportedly signed energy drink maker Monster Energy to sponsor its factory MotoGP team, according to Spanish site MotoCuatro.com. The new sponsorship deal created a bit of a problem however, as Yamaha‘s star rider Jorge Lorenzo recently signed a two-year contact extension to his personal sponsorship deal with RockStar, a rival energy drink maker. To get around this sticky situation, MotoCuatro reports Yamaha will invoke a clause in Lorenzo’s contract allowing the manufacturer to veto and buy out his RockStar contract.