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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

2014 AMA Supercross – Toronto Results

James Stewart captured his series-leading fourth AMA Supercross 450 class win of the season, giving him sole possession of second place on the overall career wins list ahead of Ricky Carmichael and behind Jeremy McGrath. The win also helped Stewart gain some ground on points leader Ryan Villopoto who suffered from a bout of food poisoning. Villopoto was examined at a Toronto hospital and released in time for the opening ceremonies.

2023 Yamaha Tracer 9 GT and Tracer 9 GT+ First Look

For 2023, Yamaha has gone crazy with the tech on the new Tracer 9 GT+. For 2023, Yamaha has gone crazy with the new Tracer 9 GT+ and thrown every bit of technology it could think of at the bike. Now sitting atop Yamaha’s sport-touring mountain as the flagship for the brand – taking the place of the dearly departed FJR1300, which has been out of production for a few years – the Tracer 9 GT+, with its multitude of electronic rider aids, will help make the sport-touring experience as stress-free as possible.