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Yamaha Named Strongest Motorcycle Brand of 2012 by Harris Poll

When you think of soft drinks, you picture Coca-Cola. When you think of cell phones, you picture the Apple iPhone. When you think of cookies, you picture Oreos.

Rumor: Yamaha Developing Inline Three Roadster

French motorcycle outlet Moto Revue reports Yamaha is developing a new three-cylinder middleweight. Citing an internal Yamaha document, Moto Revue reports the new naked model will feature an inline Triple engine, aluminum perimeter frame, upside-down fork and a triple-pipe exhaust like the MV Agusta F3 and Brutale 675. Yamaha has produced a Triple before, offering the XS750 from 1976-1979 before replacing it with the XS850 in 1980 and 1981 (pictured above is the 1981 Yamaha XS850.) The potential new model is still likely to be years away, so its look is yet to be determined, though Moto Revue does have a rendering that borrows some of the design elements from the FZ8.

Yamaha Reports Q2 2013 Sales Results

Yamaha bounced back from a poor first quarter with sales of 1.530 million motorcycles over the second quarter ended June 30, 2013. The results represent a 1.5% increase from the 1.507 million motorcycles sold in the same quarter last year. Still, Yamaha’s first half motorcycle sales total of 3.0 million units remains behind last year’s tally of 3.1 million units because of the weak first quarter sales.