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Moto blog

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Join MotoGP Stars In Saying Farewell To Colin Edwards In His Final USGP Appearance

This weekend’s Red Bull Indianapolis Grand Prix will be Colin Edwards’ final MotoGP race on American soil, and to commemorate the occasion, Yamaha Motor Corporation, U.S.A., invites you to join a special “Farewell To The Texas Tornado” live event Saturday evening on the center stage at Indianapolis Motor Speedway. The celebration begins at approximately 5:30 PM EST Saturday. “This is going to be a special evening that’s sure to bring lots of laughs, along with possibly a few tears of emotion, as we look back at the racing career of one of Yamaha’s most popular and colorful legends,” commented Bob Starr, General Manager of National Communications for Yamaha Motor Corporation, U.S.A.

Air time Kenny Roberts-style

I can’t get enough of pictures that capture a specific, hard to define moment; the successful encapsulation of the absolute balls-to-the-wall, life or death commitment that riding a motorbike as fast as possible involves.  We all know. We’ve all been there – even if it’s only a once-in-a-lifetime moment. Maybe (for us mere mortals) it’s that rapidly, yet unexpectedly, tightening left-hand bend with a shitty, mud-covered veneer just at the apex.