2012 Yamaha Stryker 1300 (freedom Cycle Reno) on 2040-motos

Moto blog

Kenny Roberts Joins Inaugural American International Motorcycle Expo

We’ve posted several articles over the past few months about the inaugural American International Motorcycle Expo (AIME) because the motorcycling public is invited to attend what looks like an industry/trade show. And we’re not the only ones excited to check it out. Kenny Roberts, perhaps the best-known American motorcycle racer of all time, has signed on to the AIME show as “American International Motorcycle Champion.” In this role, Roberts will serve as the proverbial face of AIMExpo, joining in the celebration of the inaugural show with the entire powersports marketplace – industry, trade, media and consumers.

The Yamaha FZ-09 Really Can Do It All – Video

Around here, it’s no secret we’re fans of the Yamaha FZ-09 (MT-09 for those reading this outside the U.S.). It’s a great do-it-all motorcycle, and for $7990 it’s a great value, too. Apparently, Mark Toia is well aware of how useful the FZ-09 can be as well.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.