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Customize Your Yamaha, Win Cash, Prizes, MotoGP Tickets

Yamaha is once again hosting a custom sportbike competition for both amateur and professional builders. Up for grabs are MotoGP tickets, cash, trophies and bragging rights. For amateur builders the competition begins in the digital world by submitting your entry at yamaha-motor.com/customshowdown.

Hilarious Lorenzo sidecar spoof

CHECK OUT this cracking bit of video starring Spanish MotoGP sensation Jorge Lorenzo out and about on his scooter outfit on the streets of Barcelona. Watch as the Fiat Yamaha man negotiates rush-hour traffic, suffers numerous breakdowns and gets pulled over by the Spanish cops. Great to know these lads can have a laugh too, eh?

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.