2012 Yamaha R6 on 2040-motos

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Moto blog

The short but sweet life of the Yamaha R7

I was reunited with an old friend recently, my 1999 Virgin Yamaha R7 Superbike. By the end of 1998 I had won three straight BSB titles with the Yamaha YZF750, when main sponsor Cadbury’s pulled out leaving zero funds for a title defence. Wanting desperately to ride the new R7 and thinking a replacement backer would instantly get on board I turned down quite a few offers including a juicy contract from Crescent Suzuki (Paul Denning always enjoys reminding me).

Yamaha Gets Monster Energy MotoGP Team Sponsorship, Annuls Lorenzo’s RockStar Sponsorship Deal

Yamaha has reportedly signed energy drink maker Monster Energy to sponsor its factory MotoGP team, according to Spanish site MotoCuatro.com. The new sponsorship deal created a bit of a problem however, as Yamaha‘s star rider Jorge Lorenzo recently signed a two-year contact extension to his personal sponsorship deal with RockStar, a rival energy drink maker. To get around this sticky situation, MotoCuatro reports Yamaha will invoke a clause in Lorenzo’s contract allowing the manufacturer to veto and buy out his RockStar contract.

Most Anticipated First Rides Of 2022

A look forward to the year (and rides) to come You’ve read our weeks long tribute to 2021 in the form of the MO Best Of awards. You’ve had your chance to debate the validity of our selection of the Harley-Davidson Pan America as the Motorcycle of the Year. Now that 2021 is almost completely in our rear view mirrors, it’s time to shift our gaze to the future.