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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yard Built XV950 Pure Sports Channels the Yamaha FZ750

The latest product Yamaha Motor Europe’s Yard Built custom specials is a Star Bolt transformed into a replica of an FZ750. Dubbed the XV950 Pure Sports after the words written on the original FZ750′s fairing, the project was produced by Italy’s LowRide magazine and Radikal Chopper and styling by Oberdan Bezzi. The Star Bolt – known in Europe as the XV950 – is nearly unrecognizable in this new guise, except for its 942cc V-Twin engine.

My Cadburys Boost YZF 750 comes back to life.

After winning my 3rd BSB title in 1998, as an end of season bonus, Yamaha UK kindly handed over my beloved Cadburys Boost YZF 750. There were three of these ex factory bikes in Rob Mac’s team; one went to me, the big man still has one, and the third was sold for a sum that was never disclosed. I had three cracking years on this special machine battling against team mates Whitham, Walker and Hislop and breaking most lap records along the way. The hard charging Bayliss, Reynolds and Rymer were also thrown into the mix on occasions just to make life even more interesting.