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Yamaha Gets Monster Energy MotoGP Team Sponsorship, Annuls Lorenzo’s RockStar Sponsorship Deal

Yamaha has reportedly signed energy drink maker Monster Energy to sponsor its factory MotoGP team, according to Spanish site MotoCuatro.com. The new sponsorship deal created a bit of a problem however, as Yamaha‘s star rider Jorge Lorenzo recently signed a two-year contact extension to his personal sponsorship deal with RockStar, a rival energy drink maker. To get around this sticky situation, MotoCuatro reports Yamaha will invoke a clause in Lorenzo’s contract allowing the manufacturer to veto and buy out his RockStar contract.

Yamaha Racing Legends in 50th Anniversary Video

In what’s become an annual tradition, Yamaha Motor USA has released a new video featuring its MotoGP stars as they stopped by California for the U.S. Grand Prix at Laguna Seca. In the latest video, Yamaha factory riders Jorge Lorenzo, Ben Spies, and Monster Tech 3 satellite riders Colin Edwards and Cal Crutchlow are joined by Yamaha legends and champions Eddie Lawson, Wayne Rainey, and Kenny Roberts.

Yamaha Reports Q2 2011 Results

A drop in net sales, an appreciating yen and the fallout from the March 11 earthquake and tsunamis in Japan contributed to a 4.6% drop in profit for Yamaha Motor Co. over the second quarter of 2011. Over the quarter ended June 30, 2011, Yamaha saw a 5.9% drop in net sales compared to the same period in 2010.Yamaha reports sales of 344.5 billion yen (US$4.48 billion) over the second quarter, compared to the 366.3 billion yen (US$4.77 billion) reported in the same quarter in 2010.