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Yamaha Reports 2012 Results

Yamaha reported a 5.4% decrease in net sales for 2012 and a 72.2% decrease in profit but the Japanese manufacturer says it is poised for a dramatic recovery as it begins its “New Medium-Term Management Plan” for 2013-2015. Coinciding with the start of its new business plan, Yamaha is adopting a new brand slogan: “Revs your Heart“. The company reported net sales totaling 1,207.7 billion yen (US$13 billion) for the 12 months ended Dec.

AMA Pro SuperBike Heads To Road America For Round 2 Of AMA Pro Road Racing

The 2014 AMA Pro Road Racing season resumes this weekend with the Subway SuperBike Doubleheader at Road America, in Elkhart Lake, Wis., and all eyes will be on 21-year-old AMA Pro SuperBike rookie Cameron Beaubier on the No. 2 Monster Energy Graves Yamaha YZF-R1. Beaubier may be the new kid on the block, but he entered the season opener at Daytona International Speedway with high expectations.

Jorge Lorenzo Gets His Motorcycle License

2010 MotoGP Champion Jorge Lorenzo has earned his A2 Spanish motorcycle license. Last month, we learned Lorenzo was practicing for the test on a Yamaha YB250R motorcycle, and now the Yamaha factory racer has completed the practical portion of the test. Here he is pictured with his riding teacher Xavi Vallejo (and wouldn’t it be cool to tell people you taught a MotoGP World Champion how to ride a motorcycle?).