2009 Yamaha Yz250f on 2040-motos

Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha to Produce PES1 and PED1 Electric Motorcycles by 2016

Yamaha announced plans to release the production versions of its PES1 and PED1 concept models within two years as part of the company’s plans to enter the electric motorcycle segment. The PES1 and PED1 (which stands for “Passion, Electric, Street” and “Passion, Electric, Dirt”) concepts were first revealed at last November’s Tokyo Motor Show. In the company’s newly-published annual report, Yamaha confirmed plans to produce the two models, saying: “In sports motorcycles, we are working to create new value with EV sports motorcycles, which we aim to launch in two years, with the development of the small, on-road sports PES1, as well as the PED1, which are being developed to expand the scope of electric vehicles to the off-road world.

Austin Kicks Off MotoGP Weekend!

  This weekend, the MotoGP circus makes its way to the United States for round two of the world championship, held at the stunning new Circuit of the Americas in Austin, Texas, the first time the track will host a world championship level motorcycle event. Expect to see the world’s fastest racebikes reach speeds over 200 mph on the 1 km (0.62-mile) back straight, and bring ear plugs — these bikes are loud! Fresh off a 1-2 finish in the season opener in Qatar, Jorge Lorenzo and Valentino Rossi are looking to carry the momentum to CotA.