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Arai Helmet Sponsoring Upcoming Superbike Shootout Race Weekends

Arai Helmet has thrown its proverbial hat in the ring by signing up to sponsor the next two events of the new GEICO Motorcycle Superbike Shootout Presented by Yamaha. In addition, Arai has been named the official helmet of the series. The Arai Pacific Nationals will be hosted by the AFM next weekend, May 3-4, at Sonoma Raceway in Sonoma, California.

2015 Yamaha XC155 Scooter Gets CARB Approval

The Honda PCX150 may be getting some new competition, as  the California Air Resource Board granted an executive order certifying the 155cc Yamaha XC155 scooter. Available in Asian markets last August under the names Majesty S and SMax. Sporting a fuel-injected 155cc liquid-cooled four-valve Single, the XC155 inherits the styling of larger Yamaha scooters including the 395cc Majesty that was part of the company’s U.S.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.