2009 Yamaha Xvs1300 Tourer Touring on 2040-motos

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Moto blog

What We Ain’t Getting: Yamaha Race-Blu Livery for R1, R6 and R125

We reported earlier today Yamaha Motor USA unveiled new colors and graphics for its 2013 YZF-R1 and YZF-R6. Mechanically unchanged from last year’s models, Yamaha‘s two sportbikes each get three color options including a “Team Yamaha” blue and white model. What Yamaha isn’t offering to its U.S.

Motocross Pioneer Pierre Karsmakers Elected To AMA Motorcycle Hall Of Fame

Pierre Karsmakers, one of the first European motocross champions to bring his expertise to America, has been elected to the AMA Motorcycle Hall Of Fame Class of 2014. A three-time motocross champion in his native Holland, Karsmakers came to the United States to gain wider exposure and attract the attention of the Japanese motorcycle makers. “All the Japanese (sponsorship) contracts were going to Belgian riders,” Karsmakers said.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.