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Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Bonhams To Sell Garelli Grand Prix Collection At No Reserve

Mark your calendars for February 5 and 6, 2013, as those are the dates when Bonhams — one of the world’s largest auctioneers of fine arts and antiques — will put for sale two motorcycle collections which include some incredibly rare and historic machines. The Grand Palais in Paris, France will play host to the auction, which includes the entire Garelli Grand Prix collection as its headliner. Founded in 1919, many famous Italian racers got their starts on Garelli motorcycles.

Arai Announces Two-Year Deal With Justin Barcia

From an Arai press release. Arai Helmet, Inc. is proud to announce a two-year deal that will see Justin “Bam Bam” Barcia wear Arai helmets in both AMA Supercross and Outdoor racing.