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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

WSBK 2013: Moscow Race Report

Marco Melandri captured his third win of the season, the Ducati 1199 Panigale scored its first podium while Sylvain Guintoli regained the championship lead despite dislocating his collarbone days before the race. But the big news at Moscow Raceway of course was the tragic death of Andrea Antonelli in the World Supersport race. The opening-lap crash in severely wet conditions naturally led to the cancellation of the rest of the events as the World Superbike community mourns the loss of the 25-year-old Antonelli.

2022 Yamaha MT-10 SP Review - First Ride

The MT-10 steps it up with some help from Öhlins. Credit: Photos by Joseph Agustin | Videos by Ray Gouger, Justin Brayton Let the record show that, despite my best efforts, Yamaha’s MT-10 was not included in either the street or track portions of our mega seven-way open-class naked bike shootouts last year. I fought for its inclusion but was ultimately denied by the Bossman who wrote it off by saying our field was big enough and it wasn’t going to win anyway.