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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Arrow Exhausts Introduces 2014 Yamaha FZ-07 Fitments

New fitments from Arrow exhaust are now available from SpeedMob, Inc. for the 2014 Yamaha FZ-07. The new exhaust applications include Arrow Street Thunder and X-Kone silencers, both of which are designed to work in conjunction with a full stainless steel racing collector (headers), much the same as Arrow’s 2014 FZ-09 fitments.

Yamaha Teases New Star Cruiser to be Unveiled at Daytona Bike Week – Video

Yamaha will reveal a new Star cruiser on March 9 during Daytona Bike Week. To promote the upcoming launch, Yamaha released a teaser video revealing a few fleeting glimpses of the new model along with the tag line “less is more”. The video reveals some details such as dual rear shocks, a solo seat and a new single exhaust design.