2008 Yamaha Yzf-r1 on 2040-motos

Moto blog

You. Call. That. Lean

Jean Philippe Ruggia, 1988, Coppice at Donington Park, Sonauto-Yamaha 250. This is elbow lean action. There was a previous blog entry of Ben Spies and his elbow grazing the tarmac onboard the M1 Yamaha, I admit it is impressive but I find myself admiring the horizontal angles that Ruggia submitted his 250 Yamaha to, with the above image taken at Coppice as a prime example.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Larry Pegram To Race EBR 1190RX In 2014 AMA Superbike

Larry Pegram and Erik Buell Racing will be partnering up in 2014 to race an EBR 1190RX in AMA Superbike. This will be Pegram’s third different OEM in as many years, as he rode a Yamaha last year, BMW before that and Ducati in 2011. Supporting Pegram will be his long-time title sponsor, Foremost Insurance Group, along with EBR sponsors AMSOIL and Hero MotoCorp.